We're gathering the most useful products

No clutter, no useless stuff!

We know how annoying it could be when you buy eg. a lightbulb online and when it arrives you find that the brightness is just too low and you think that was a waste of money.

We select the products that are smart and useful. Surely some other smart products exist which some users still find useful like "smart tooth brushes" but is it actually worth it? We don't think so. While many smart things can make our days easier, some products are better off without the additional technology.

Most essential gadgets will be available here soon so make sure you subscribe for emails to get notified of any product updates.